Try the new Google Analytics mobile app
The new Google Analytics mobile app lets you quickly access your key metrics anytime, anywhere.

Analytics Capabilities

Whatever your industry – travel, automotive, healthcare, or beyond – Google Analytics helps you evaluate the full customer journey and drive results.

Build a complete picture.

Understand your users on a whole new level.

More than ever before, customers have seemingly endless ways of interacting with your brand. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customer’s journey.

Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things. For even deeper offline and online behavior analysis, import additional customer and product data into Analytics, or export your data to Google BigQuery (Analytics 360 only) to quickly run analysis over huge data sets.

Connect your insights to results.

Drive marketing performance.

It’s not always easy to make data insights useful. Without the right integrations, your data can end up siloed and you can find yourself unable to apply your learnings to your marketing initiatives.

Luckily, Google Analytics is built for action. It works with AdWords, AdSense, AdMob, DoubleClick advertiser and publisher products (Analytics 360 only), and other Google products.This allows you to create remarketing lists using your Analytics data and see them automatically available in DoubleClick Bid Manager and AdWords. You can also view and analyze your Analytics advertising data (even view-thrus) to understand how customers behave on your sites and apps after they click — making it easy to use your customer insights to drive marketing performance.

Get insight only Google can give you.

Let Google help you get the most out of your data.

Understanding what your data is telling you can be difficult, and the more raw data you have coming in, the more overwhelming the task can become. Fortunately, there’s a way to find the insights you need without the heavy lifting.

Leverage Google’s intelligence and machine learning capabilities to gain new insights around your data. Google Analytics can surface users that are likely to convert, customers with high revenue potential, and other relevant and actionable business insights. You also get access to Google’s proprietary audience data that spans across both the Google and DoubleClick networks and allows you to create audiences based on demographics and interests (e.g. which product categories a user is interested in). Those audiences can then be used as the basis for campaigns in accounts like AdWords and DoubleClick Bid Manager.

Make your data work for you.

Enjoy a platform built for large enterprises.

Big data can come with big challenges — slowing down productivity and stalling workflows. But with Google Analytics you can keep things quick, flexible, and programmatic.

Quickly process and share massive amounts of data and use our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers data across your sites and apps that is:

  • Accurate
  • Safe and secure
  • Owned and controlled by you
  • Unsampled (with Analytics 360)

Capabilities for Advertisers and Publishers

For advertisers.

Built for your business.

When it comes to the customer journey, it’s critical that the experience customers have with your brand remain consistent from acquisition to purchase. And with the right tools, you can ensure that’s what they get.

With Google Analytics, you get powerful functionality to evaluate the lifetime value of your brand and use what you learn to reach your best customers. Define a customer segment, export it to a Google ads product, and watch sales soar. Use easy ad integrations to target high-value customers or turn one-time buyers into repeat customers. Get a clear view of the checkout funnel with conversion and product-level reporting that are optimized for e-commerce. With Google Analytics, you get everything you need to help your business thrive, right out of the box.

For publishers.

Unlock hidden insights.

Measuring and optimizing the performance of your ad inventory is a challenge. But without it, you could end up letting both your users and your advertisers down.

Google Analytics helps you know your audience, find your best content, and optimize ad inventory. Our real-time reports show what’s happening on your site right now so you can make adjustments fast. Engagement metrics help you see what’s working, while integrations with Google and publisher tools like AdSense, DoubleClick AdExchange, and DoubleClick for Publishers (Analytics 360 only) make it easy to package and sell your ad inventory.

Success Stories

Our Customers


APMEX, Inc. increases email conversion rates by 62% with Analytics 360 and Google BigQuery.

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TalkTalk uses CRM data with Analytics 360 to boost campaign performance.

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Wyndham Vacation Rentals

Wyndham Vacation Rentals sees 30% jump in engagement after improving user experience with Analytics 360.

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See all Success Stories