Stand out on Google with a free Business Profile
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your shopfront or service area. Personalise your profile with photos, offers, posts and more.
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Free
Create a Business Profile at no cost
Easy
Manage your profile from Search and Maps
Personalised
Add hours, photos, posts and more
Take charge of your first impression
Highlight essential info and show what makes your business unique, right on your Business Profile.
Add essential info
Add information like your phone number, operating hours and health and safety measures, so that customers know what to expect.
Share photos, your logo and more
Show your business’s personality with photos, a cover image, your logo and more to stand out to customers.
Show who you are
Add attributes like 'women-led' so that people can learn more about your business.
Easily connect with customers
Update customers with the latest via posts, offers, direct messaging and more.
Create posts, offers and events
Add posts to your Business Profile to promote special offers, events and updates to keep customers in the loop.
Respond to reviews
Reply to public customer reviews to build trust with new and returning customers.
Send and receive direct messages
Message with customers directly. You can pause messaging or create automated responses any time.
Post answers to frequently asked questions
List helpful business info upfront and save time by posting answers to common questions. Even let customers answer questions, too.
Show what you offer, from menu dishes to services.
Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with menus, quotes, and more.
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Share your best dishes and menu
Help customers discover what you serve by adding photos of your menu and best dishes.
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Offer more ways to shop
Show whether you offer options like curbside pickup or delivery.
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Offer your services
Show a list of your business services and provide online quotes, so customers get the info they need to choose you.
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Know how customers find your business
Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.
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Your questions, answered
Is a Business Profile on Google free?
Yes, it‘s free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.
My business doesn’t have a storefront. Can I still have a Business Profile?
Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn't serve customers at its business address, like a plumber or cleaning service.
Learn how to claim and verify your profile if you’re a service-area business