In this book, you will learn why modern advertisements frequently convey no information, understand that tailgating drivers and hedge fund managers are victims of the same illusions, appreciate the inefficiency of Christmas giving, and ...
A leading economist draws on dozens of examples from myriad disciplines to argue how personal and financial goals are more likely to be achieved through indirect practices that focus on the means rather than the end result, in a reference ...
. . This is a necessary critique and they make it with verve, knowledge and a wealth of stories' Financial Times 'An elegant, wise and timely book' Irish Times 'Jam-packed with erudition' New Statesman
And why, sometimes, do they fail so catastrophically? This accessible book explains the big questions of contemporary economics. John Kay uses storytelling to show that markets cannot be detached from the societies in which they are based.